California Wine Month Celebrated
Worldwide at Trader Vic's
SAN
FRANCISCO, CA; Trader Vic's Restaurant Group, which this
month initiated the first international celebrations of California
Wine Month, continues to receive high praise around the world
for bringing a taste of California to its tiki-conscious restaurants.
"We're pleased to be able to support the Wine Institute of
California and the California wine industry with a global celebration
of our state's wines," said Robert L. Davies, President of
Trader Vic's Restaurant Group. "While we are generally known
for our exotic drinks, such as the Mai Tai, Trader Vic's is proud
to continue our long tradition of promoting California wines around
the world."
Trader Vic's association with the California wine industry is
nothing new for the restaurant group, beginning years ago under
the leadership of the original Trader, Victor Bergeron. The founder
of Trader Vic's was one of the earliest promoters of the benefits
of California wines including being the first to bring an all
California wine list to the Trader Vic's in London in 1968.
Bergeron presented wines that complimented the diversity of dishes
that were served at Trader Vic's; including meats, poultry, seafood
and shellfish. He educated his captains and servers about wines
and which ones customers would enjoy with their meals. Bergeron
was also one of the first to compile a well-rounded California
wine list representing a spectrum of taste, quality and value.
Trader Vic's first California wine list is still a part of the
wine curriculum taught at the California Culinary Institute.
The California Wine Month promotion is currently being featured
in all U.S. restaurants and fifteen restaurants around the world,
including London, Berlin, Shanghai and Dubai.
Founded in 1934, Trader Vic's Inc. is a group of company-owned
and franchised restaurants. Based in the San Francisco Bay Area,
Trader Vic's has locations stretching from the United States to
Europe, the Middle East and Asia.
For
more information visit www.tradervics.com
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